Want to share the story behind your custom cap or label? Email me.

9.07.2011

Three Dogs Brewery

We've been printing lots of pet-inspired caps—heck, our first design, the "Happy Lab Lager," was based on our dog Mozi (yes, named after Mozilla)—but Mike Runkle's design tops them all.
The Hound Mountains: Samson, Cassie, Maya
Here's his story...
After 15 years of homebrewing, Mike decided to get the real goods and build his very own HERMS (Heat Exchanged Recirculating Mash System).
Awwww yeah!!! That's right: all grain brewing!
While Mike labored on this beauty in the garage, his three "loyal mutts" kept him such constant company that they would not let him work without them. Hard work deserves recognition, and so the Three Dogs Brewery was born!
The Loyal Staff, showing here:
Samson, Head Brewdog and Guardian of the HERMS

Cassie, Customer Relations
Maya, Marketing and Morale

You can recognize their silhouettes on the cap. Wonderful work!
You can learn all about Three Dogs Brewery, the HERMS, and what's brewing now for Mike on his blog: http://threedogsbrewery.webs.com/

9.01.2011

Bridal Brew

What's the best wedding present? Beer, of course! To honor his sister's upcoming wedding, Aaron Ulrich concocted a special Bridal Brew and topped it off with this classy monogram wedding cap:
Simple elegance. I'm also a fan of the bride and groom graphic (available in a different version in our design library, thanks to Open Clipart, a great resource for designers. Woot free graphics!). A personal cap like this really makes the gift of beer memorable.

Congrats to the G's! May your "hoppiness" grow every day and your love never go flat!

8.31.2011

Houston Chronicle Article

Check out the Houston Chronicle's article on BottleMark!
It's raining caps!
(For those Houstonians among you, we're on the front page of the business section today.)

Many thanks to writer Ronnie Crocker for helping support our young business! And yes, we really do intend to make our fortune twelve cents at a time.

8.19.2011

Anderson's Phunky Homebrew

Check out Phunky Brewster Paul Anderson's cap:
Credit to Ed Stansty for the centerpiece art.
Delightfully surreal!
Here's the design crowning the official Phunky Homebrew...


...complete with a label designed by Anderson's 11 year-old son.
Nicely done, son!
I love to see fully tricked-out bottles like this. (With any luck, we should be adding custom labels to our site very soon (and carriers after that...?) so you can get all your custom stuff quickly, cheaply, and exactly like you want it. Clearly, we'll let you know when that happens.) Keep it Phunky, Paul

8.17.2011

Recapping Experiment, the Final Phase

Previously on BottleMark, the Boring Bottle Cap Slayer...

"Can you recap a beer without it going bad?"
"Oxygen's the big bad, Haley, don't you see? There's no way beer can survive this! Some of them aren't going to make it."
"But shouldn't we let beer fight for the right to a cooler cap? Isn't that something worth risking a few hops for? We've got to give it a chance. So I say we change the rules. I say my cap...should be its cap. Tomorrow we will change bottling's destiny."
"Haley, what you said, it flies in the face of everything we've ever...every generation has ever done in the fight against flat beer. I think it's bloody brilliant."
*Haley and Cameron suddenly whip around and dust an onslaught of Pabst Blue Ribbon cans*
"Lets do this."

SERIES FINALE: TWO WEEKS
Procedure: Third verse, same as the first.
(Blue balloon for recapped beer, red balloon for control. )

Results:
BALLOON
Following three enthusiastic shakes, the bottles produced comparably sized balloons.

HEAD
To quote Keanu Reeves: whoa.
We've got a big difference here. The control beer (left in this photo) has lots more carbonation. Here's some more evidence...
The recapped beer (left) is weak compared to the fluffy thickness of the control beer (right)
Both still beautiful in my eyes, though.

TASTE
While the control beer tasted like all the other Independence Pale Ales we've enjoyed, the recapped beer was clearly missing the aggressive bite of the hops. Hoppiness was present but somewhat muted. It was very drinkable (and drink it we did, without regrets), but it didn't have quite the same punch.

FINAL CONCLUSIONS
Time matters. Day four was without difference, day seven showed a weaker head but no real taste change, and day fourteen is simply a different beer: weaker head, weaker taste. (Also I think the balloon test was not terribly helpful. So I conclude against getting ideas from elementary school science fair projects.)

THE RECAPPING COMMANDMENTS
Recapping a commerical beer with a custom cap for a special event is totally do-able, but you need to follow a few ground rules...
1. Thou shalt choose a date close to thy special occasion. Four days or fewer before the event shall be the number thou shalt count, and the number of the counting shall be four, for four or fewer days is holy in Beer's sight. Seven shalt thou not count. Fourteen is right out.
2. Thou shalt sanitize the custom caps.
3. Thou shalt uncap and recap the beer swiftly, exposing it as little as possible to the demon oxygen, naughty in Beer's sight.
4. Thou shalt enjoy an awesomer bottle among friends on thy special occasion.
Thus spaketh the Science.
Planning on recapping a beer with a BottleMark cap? Share your experience and results with us! Use the comments or email me, for science's sake!

8.15.2011

BJ's Scottish Ale

Here's another fun design, made by Brian Jambor.
Nice hat.
That's an actual photo of BJ brewing the very ale that will use these caps: it doesn't get any more custom than this! I also like how he made the whole design circular, complete with borders—a style you see a lot on professional caps. And the date is genius. Can't tell you how many homebrews we've had in the fridge, not knowing if it was brewed two years ago or last month...

So cheers to Brian: may the malty excellence of your Scottish Ale fight the cold Minnesota fall nights.

8.10.2011

Recapping Experiment, Phase 3

Seven days after the recapping date, our Independence Pale Ales were ready for another test.

ONE WEEK
We followed the same procedure as Day 4: uncap, attach balloon (yellow for recapped, green for normal), shake three times, pour into glass, taste, compare everything, and enjoy the beers while watching episodes of Buffy. Oh, Mr. Whedon, you are so unpredictable.

Here are the results...
BALLOON




As you can see, the normal (green balloon) beer has produced a bit more foam. In fact, this balloon looks larger than both balloons at Day 4...has it gained carbonation or is this a rogue beer? The recapped beer's balloon (yellow) was smaller and more like the balloons from Day 4.





HEAD (we're talking beer here, stop giggling!)
The control beer (left) has a slightly larger head than the recapped beer (right)—further suggesting some loss in carbonation for the recapped beer. Both had plenty of bubbles (which are devilishly hard to photograph or video, so you'll have to take our word for it).

TASTE: For the life of us, Cameron and I could not taste a difference between the two beers. It was all equal hoppy goodness.

(Tentative) CONCLUSION
We're beginning to think that recapping close to an event (four days ahead or sooner) is best. One week, although it doesn't seem to affect taste, does affect the outward signs of carbonation. It won't kill you, but it's not pristine. We'll have to wait for the final phase, two weeks, before we can make any hard conclusions. We hypothesize that by week two, the recapped beer will have noticable carbonation and taste loss. That is assuming the evidence is consistent. You never know.

Stay tuned for the epic finale...