Like many a tale of romance, it all began with a Midwest Supply Groupon. Boy meets carboy, boy woos carboy, boy gets carboy, and seven batches later, Matt Johnston has, needless to say, fallen in love with homebrewing. What better way to seal the deal than with some custom caps?
Surprised to learn that Matt's been a graphic designer for over ten years? You shouldn't be. As the man himself puts it, "You'd think I would create something insanely colorful or off the
wall but instead I created a two-line title with a solid block of
color... But I like simple. I like good use of fonts and typography (leading, kerning, and tracking should all be taken into consideration and adjusted when using fonts). My thought process has always been 'less is more.'" Matt even has a reputation for refusing to buy certain beers if they're branded with terrible fonts or other graphic design sins. Some things just can't be forgiven.
Less is indeed more here with Matt's caps. It's bottle ID à la Aston Martin. It's fast and frill-less and arrives on your table with a sleekness worthy of a tuxedoed Bond. The simplicity also gives Matt the freedom to vary it or elaborate it without ever losing the original concept. Perhaps some day soon, he will even give his love a name.
Brew on, Matt, because You Only Live Twice.