|Not fated for bottling.|
|Fresh beer and historic cars. (Credit to John A. Lacko, Kalamazoo Gazette)|
Of course, they couldn't give out unlimited pints, so they needed some form of drink token. What could speak more to the purpose and the theme than logo bottle caps?
The result was a huge success. Some guests even hoarded their allotted tokens as souvenirs instead of making the exchange for beer. Remaining bottle caps were shipped off to the gift shop to be sold as souvenir magnets. The caps also served as great centerpieces in photos promoting the event.
|Cover page of the Battle Creek Enquirer's Weekend Entertainment|