The Brons Standard

With his first foray into craft beer, Justin Brons felt the divine touch of Saint Gambrinus. He started keeping a notebook, a written record of playful flavor combinations he'd want to try in a beer. Inspiration soon led to perspiration. Craft breweries are certainly pushing the envelope, but they have yet to brew a Boysenberry Pale Ale. Well, Justin Brons has.

The Brons Standard certainly sets a high standard for flavor fusions. Justin and his fiance started with an Espresso Oatmeal Stout, and soon followed up with such unique beers as Blood Orange-Honey Maibock, Bourbon-Vanilla Porter, Toasted Pecan Oktoberfest, Honey-Lemon Hefeweisen, and a Pumpkin-Pumpkin Pie Porter. Yes.

Such innovation deserves branding. Branding like this:

I love the color scheme, the contrast, the two possible tops to the design. It's rich without being busy. So what's the Brons Standard for bottle cap design? Keep it simple. "If you look at professional craft brew caps, the caps are very simple.  You need to get across the attitude and image of your brewery, and you don't need a whole lot on there to do that.  For mine, I was just trying to keep it fun and organic." Amen, brother. You can really tell that your cap is successful when it looks good from far away.

A pro-class line-up.

Labels present a different design playground. The labels Justin likes to design have more color and detail than the caps, but the aesthetic principle remains the same: simplicity can speak volumes.

Let's admit it. A beer called Godzilla Dopplebock really does deserve the full cap-n-label treatment.

Ready to stomp Tokyo in style

Thanks for sharing your inspiration, Justin! We look forward with great anticipation to a Bacon and Fruity Pebbles Pale Ale. No, wait, nevermind. That sounds terrible.